Performance check report
A business — illustrative example
Executive summary
Reach is healthy, but the way from a visit to an order loses the customer in two steps. The first improvement is clear and can start right away.
Status by area
- Website and experienceNeeds attention
- ContentGood
- Customer journeyWeak
- AdvertisingNot connected
Key findings
-
The visitor cannot tell what to do next
One clear action on the first screen.
SampleRequest this improvement
-
The message differs between the site and the accounts
One wording of the core promise on every channel.
SampleAsk a question
Priority map
Recommended actions
- Make the main action clear on the first screen
- Use one wording of the offer everywhere
- Connect a measurement source
Evidence and sources
- Website and digital presenceAvailable to inspect
- Public accountsAvailable to inspect
- Google AdsNot connected yet
- AnalyticsNot connected yet
Expected next step
You choose the first improvement, and see what will be done before it starts.
A sample that shows what the report looks like. It is not an analysis of your business and holds no real figures.

